The Enormous Benefits of Collaboration

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Written By Colin Graves

Hey everyone!  I’m sharing a personal story with you today, to illustrate how much you can accomplish when you collaborate with others to reach a shared goal. My hope is that it inspires you in some way.  Enjoy!

July 2016.  The sun, almost directly overhead, was beating down hard.  I could feel the sweat on my forehead, and I had yet to hit the stage. My dark jeans and black button-down shirt didn’t help. I stood backstage with the others, in the “green room”, if you could call it that.  It was a small white tent, positioned stage right.  Security personnel and event staff milled around,  occupied with the task at hand.  Thankfully water bottles were in good supply.  They provided some relief.

After waiting in the wings for about 30 minutes, the cue was given, and my four bandmates and I sprang up the stairs onto the stage.  We took our positions as I surveyed the landscape.  The sun was no longer an issue, as the festival’s main stage was covered by a large canopy, stretched across a metal frame.  In fact, there was a slight breeze that I hadn’t noticed before.

I looked up.  Rows of lights were mounted directly overhead, and two line arrays of main speakers hung from large trusses at the front of the stage, to the left and right.

I turned around to check on the band.  My drummer was a few feet up, positioned on a large riser.  The others were checking their guitars.  I looked over at my wife.  She smiled as we exchanged a knowing glance.  I returned the favour.


Someone yelled out, “you guys good to go?”  I turned to my left to see two monitor engineers.  They were positioned in the back of a semi-truck trailer, which was connected to the stage.  In front of them were large mixing consoles and rack mounts filled with amplifiers and processors.

I gave them the nod, and stepped to my keyboard.  I played the opening chords of our first song, and projected a melody into the microphone.

The volume was immediate.  The synth pad rose, warm as the afternoon sun, and the electric guitar began to ring out as we made our way to the chorus.  I could feel the bass in my chest, punctuated by the slam of the kick drum. It felt like a punch to the gut.  A really pleasant one.  The sound was ours, and it filled a city block.

Summer music festivals. Thousands of people, big lights, big sound. We had played a similar venue only a week previous. But somehow, it was this moment.

The moment I fully understood the power of collaboration.


Music has always been a big part of my life.  In high school, I taught myself to play the piano and guitar, and to sing.  In the twenty years or so since, I’ve performed hundreds of times, in many different venues.  When I was younger, I even toured across Canada and the U.S. on a couple of occasions.  But it’s always been someone else’s songs.


Despite my experience playing music, I always hesitate to refer to myself as a musician.  Instead, I usually use the term songwriter.  The reason for this is twofold.  Frankly, I’m not that great on the piano, or the guitar for that matter.  I do enough to get by, and can manage the style of music I play.  The same goes for my singing voice.

My talent, as well as my passion, lies in songwriting.  I get more fulfillment from writing and recording songs than performing them live.

For many years, the songs I wrote remained in the place they were written.  In my recording studio, stored on my computer’s hard drive.  With the exception of a handful of songs which were published, most never saw the light of day.

The dream of any artist, be it a songwriter, a novelist, or a painter,  is to have their work seen and heard by others.  They want their art to make a difference, to impact someone in a meaningful way.  I was no different.  My problem was figuring out how to get my songs from my basement studio, to a larger audience.

I felt very limited.  I had confidence in my songs, but little else.


One of my closest friends is a talented drummer who I’ve played music with for many years.  He suggested that we start a band, together with my wife and another friend who played guitar, and who I’d co-written a number of songs with.  I loved the idea, but for some reason I was hesitant.

I began to realize that I had a problem with control.  I was afraid that by inviting others into the creative process, I was relinquishing some ownership over the songs I was writing.  Your songs can become like your kids, in a way.

At the same time, I knew that my friends possessed talent in areas I didn’t, and that we could all go farther by working together.  But in order to make it happen, I needed to let go of control.


It was official.  We formed a band.  The next step was to record an album.

Immediately, I could feel momentum begin to build.  My bandmates incredible musicianship brought the songs to another level.  But we needed more help if we were to realize our vision.


The events below actually took place over a year and a half.  In an effort to be concise, I’ve listed them in bullet form, to document what we accomplished by collaborating with talented people.  I’ll admit, there were moments when it took more than collaboration.  Several times, I pushed through fear and insecurity, just to approach some of the people we eventually partnered with:

  • To finish the tracks for our album, we needed to find someone to record the bass guitar.  Our drummer contacted a professional bass player through a mutual friend.  We met for coffee and asked if he’d be interested in coming in to record.  He agreed, and a few weeks later, brought his custom rig into the studio.  He nailed every track within a few hours.  We paid him $300 for the day, knowing immediately that it was money well spent.


  • Once the tracks were recorded, they needed to be mixed and mastered.  There were many local studios who could have handled the job, but we wanted to work with the best talent possible. Mustering up the courage, I sent an email to two producers.  One was a well known Canadian producer with credits for producing several notable artists.  The second was a Los Angeles-based mixing engineer whose work had been nominated for multiple Grammy awards.  I knew that if they didn’t like what they heard, they wouldn’t take the job.  I attached clips of our tracks to my email.  To my surprise, both responded within hours.  They said they were impressed by the songs and would be interested in mixing them for us.  I didn’t think I would get a response, let alone have to decide between the two producers.  We chose the guy from LA, and got to work.


  • Once the songs were mixed, the producer recommended another LA-based engineer to master the tracks.  Mastering is the final, yet very important step in the recording process.  I reached out to him, and he agreed to take on our project.  I had a cool experience when he called me to discuss some elements of the master, and mentioned that he was in the studio with Dave Grohl that same day, working on the new Foo Fighters record.  A year or so later, he would win a Grammy for it.

In addition to the musicians and engineers who helped bring our project to life, we partnered with a designer to develop artwork for the album cover, and a friend who volunteered to become our live audio engineer.  Last, but certainly not least, we welcomed a full-time bass player into the band.

Over the next two years, we played a number of live shows, received a radio feature, and had our music streamed worldwide on iTunes, Spotify etc.  One of our songs made it to the semi-finals of the world’s largest songwriting competition.


All of this was made possible because I took a collaborative approach.  If I hadn’t,  my songs would never have made it out of my basement studio.  Instead, I decided to deal with my control issues, and allow other, more talented people to become part of the process.

Most importantly, my songs became OUR songs, and my bandmates and I now share an experience that stay with us forever.


What could you accomplish by choosing to collaborate with others?  More than that, what could you accomplish together, with someone who shares a similar dream.  My story is just a small example.

The possibilities are endless.

If the idea of collaboration resonates with you, here are some things to consider, from my own experience:

Recognize your limitations.

Self awareness is an important trait.  To acknowledge your strengths, but also, to know your limitations.  If you’re unsure what they are, there are a few ways to figure this out.  Doing so will help you identify areas where you can benefit by including other people.

Start by seeking honest feedback from someone you trust.  Ask them what they see as your greatest strengths, and your biggest gaps.  If they tell you something that surprises you, or even upsets you, don’t be too quick to deny or dismiss it.  Use their feedback as a point of self reflection.  We all have blind spots in our life, as well as hidden strengths.

Don’t try to be expert at everything.

So you’ve figured out what you suck at. : )  Often our response is to try to shore up our weaknesses, do whatever it takes to convert them to strengths.  This approach will result in you becoming a jack of all trades, master of none.  Instead, focus on attaining expert knowledge in the areas where you are already naturally strong.  Outsource skills you don’t possess to others who can get the job done, at a high level.

Don’t be afraid to ask. 

If you’ve found someone you think you’d like to collaborate with, ask them.  Don’t assume that they’re not interested.  They may have the same idea you do.  What’s the worst thing that can happen?  They politely decline your offer.  The upside is worth the risk.

Let go the desire to control.

When you collaborate, you’re giving someone else an opportunity to be involved, to showcase their skills.  Even if the project belongs to you, give them the freedom to provide creative input.  They might just make the end product that much better!


What areas can you collaborate more?  

Is there anyone you know who could use your help?  

Whether you are trying to start a business, complete a work project, or pursue a passion, look for ways to unleash your collaborative power!


I’m converting side hustles into a full time, location independent business.  I plan to walk away from my 9-5 career in August 2019.  

Want to know how I’m doing it?  EXCLUSIVE ACCESS!  Sign up for my FREE monthly newsletter to follow my journey in real time!  


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10 thoughts on “The Enormous Benefits of Collaboration”

  1. Oh, MMM you can surprise me more and more each and every time. Besides that I respect everyone who can play good music. On a way they make a world a better place with it.
    Back in the time my friends had a garage punk band. We were gathering every weekend, they played songs, we were singing… good memories, unfortunately I was not too good in singing and never sacrificed enough time to learn to play the guitar properly ( however I have not gave up this dream of mine 🙂 ). The inspiration is strong with this story, thank you for sharing it. PS: Cannot wait your quitting time to reveal your identity and let us hear your songs.

    • So cool, HCF! I’m sure those punk rock days created some great memories. Keep the dream alive, it’s never too late The story I shared here takes place after my 35th birthday! Our bass and guitar player are in their 20’s though, which keeps the rest of us feeling young. : )

  2. We definitely don’t talk enough about collaboration. It’s hard for me a lot of the time because I am so type A, but virtually everything of real value in my life has come out of relationships with others. And no more of this anonymous stuff! 😉 We want to hear the songs!

    • “virtually everything of real value in my life has come out of relationships with others”. That is such a great statement, and so true for me as well. There are parts of the creative process that remain very solitary for me, whether it’s writing songs or words, but I’ve really come to value collaboration. Thanks Penny! : )

    • I’ve always felt like it’s important for kids to observe their parents chasing their dreams, providing it doesn’t come at their expense of course. The size of the platform is irrelevant. Everything seems cool and big to children, at least to a certain age. : )

  3. I love it! I’ve come to the same realization but about starting a business.

    I always thought I wanted to be a solo entrepreneur, but after tons of trying I just wasn’t getting anywhere.

    I was missing someone with a complementary skillset – someone who loves sales and marketing – to help me in the areas I disliked (and wasn’t good at).

    Thankfully, I think I’ve got that now with a fun new project that I’m working on with Grant from Millennial Money.

    Having a partner that can help you get through the doubts and challenges is huge. Beyond the business partnership, there are multiple times I would have given up if not for my #1 partner – my wife.

    Love the message in this post!

    • Thanks Chris! Just in the past couple of months, I started working with a business mentor/partner as well. He brings so much experience, having been a full time online entrepreneur for over 10 years now. I appreciate the relationship, and the value add to my business is priceless. I can’t wait to see what you and Grant come up with, by the way! : )


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